Study Sees Room for Improvement in Employee Communications

Posted on April 13, 2010

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The 8th Annual Study of Employee Benefits Trends from MetLife was released this week. As always, the study is full of interesting information and insights on current trends in employee benefits. In this post, I wanted to highlight some of the study’s findings in the area of benefits communications:

  • As noted in past MetLife studies, as well as by many other studies and surveys, there’s a strong connection between the quality of benefits communications and employees’ opinions about the quality of their benefits programs.
  • Robust benefits communications programs can have a measurable impact on participation in health and wellness programs.
  • Employers can do a better job communicating – the study found that in each year since 2007, employees rate the communications they receive from employers as less effective than the year before.

That last point should certainly be seen as a wake-up call not only for employers but for those communications professionals who focus on employee communications. The summary of the benefits communications section of the study puts it quite well:

Improving benefits communications is not necessarily a question of spending more money; a focus on the employee communication experience can often reveal ways to better leverage current communication materials and channels. The cost of improving benefits communications can be pennies on the dollar spent on the benefits themselves — pennies that can significantly increase the return on benefits investment.